The guides and the Journal on indiaanais.com are written by the editorial team of the house. This page says how.
Sources first
Every guide is built from sources: EU regulation texts, dermatology and ophthalmology bodies, cosmetic chemists, manufacturers and the trade press. Every number, date and regulation reference is linked to its source in the text and listed again at the end of the page. When a number cannot be sourced, it is left out and described in words.
Answer first
Every guide opens with a direct answer of a few sentences, then the detail, then a table or a step-by-step, then the questions people ask, then the sources. Headings are questions, because that is how people search.
Health and safety
Pages about nail health, pregnancy, allergies and eye safety cite medical sources and tell the reader when to see a doctor, dermatologist, midwife or optician. The house sells colour; it gives no medical advice.
Products and promotion
Guides are editorial. A product of the house is named only where it is a real example of the finish or technique on the page, and always with its status: sold out, next edition planned for spring 2027. The house uses no countdowns, no stock counters and no urgency language.
Other brands
Other brands are named as factual examples with sourced facts and prices. The house has no commercial relationship with them.
Dates and updates
Every page shows its publication and update date. Trend pages are refreshed each season. Regulation pages are refreshed when the law changes.
Tools used
The team uses research and writing tools, including AI assistants, for drafting and checking. Every page is edited and fact-checked by a person before it is published, and every fact is traced to a source a reader can open.
Mistakes
Write to hello@indiaanais.com when something is wrong. Corrections are made on the page and the update date changes.